ADAPTATION OF THE REGULATION OF THE INSURANCE SERVICES WITH ACCEPTANCE OF THE EU LEGISLATIO

Abstract

Activation of European integration processes in the insurance market requires the reorganization
of the national insurance market to provide insurers with the proper quality of services. The leading factor in safe insurance
is the solvency of the insurer, which is marked by a balance between its assets and liabilities, which will be facilitated by
the introduction of prudential norms according to EU regulatory standards.
Using prudential rules reduces supervisory burden on financial institutions. A promising task is to regulate the
insurance market, taking into account the norms of the legislation of the EU countries. The issue of their adaptation to the
functioning of the insurance services market in Ukraine remains open.
Target of research. The aim is theoretical substantiation and search of directions of adaptation of regulation of the
insurance services to the norms of the legislation of the European Union.